Radio Moritz, the first beer to be heard.
Target Audience
THE INITIATORS
The ones who make things happen. They live Barcelona in the present tense. They are Restless, outgoing, energetic, producers, and nocturnal. They are city specialists who know how to make the best of Barcelona by knowing it from top to bottom, venues, music, culture, gastronomy, and of course beer!
Aesthetic
Representing the initiators under graphic elements that made a small nod to their personality and the things they like such as the impulse, the squiggle, the error, the imperfect line, the wobble, all this was accepted together with the duality of colors that contrast to represent the rebellion of the listeners and tie it with the brand.
Podcast Teaser
Introducing Radio Moritz
We all agree that the first drops of beer that went down our throats were bitter, but at the same time unforgettable. The memory transformed into a poetic ritual, a guilty pleasure, from the color of the beer against the light to the cold of the glass bottle against your fingertips in summer.
For this reason, the first beer in Barcelona brings you the first beer that you can hear.
Radio Moritz invites you to savor the different places of Barcelona from the hands of emerging artists, who want to shake up the status quo and feel everything that this city offers us. Without conforming to the norms, let us reintroduce you to Barcelona through their eyes of the artists pioneering this city forward, in the most remote and atypical places; to have a beer in their favorite bar; to listen to the hypnotic beets hiding in the corners of the city. Be the one to find out first and make your next night out unforgettable.
Concept
Moritz is positioned as the first beer of Barcelona with a history of tradition, culture and reinvention, with the creation of RADIO MORITZ these principles will be matched and will be fruitful for the curious initiators through a unique experience telling the stories of emerging artists, who, like the brand, dare to be different and pioneering, unafraid to break the mold.
City Guide
We created a city guide for our audience to have the best places in Barcelona in their fingertips.
